The Directions Group
After acquiring two new brands the now formerly named Direction’s Research wanted to create a more inclusive name and brand to more accurately represent the company as a whole. To achieve this we started with a simple name change to The Directions Group. From there a whole new brand emerged to showcase their intelligence and precision in data analytics.
PSG Biotech
As PSG delved more and more into their biotech ventures they saw a need to create it’s own platform within the PSG offerings. From there the PSG Biotech brand was created and ultimately debuted at their annual trade show for the world to see.
