Welchs

These concepts leverage the recent Acai bowl trend to create a compelling, differentiating product
experience for millennial consumers. The graphical approach is meant to evoke a modern feel, while
still being compatible with Welch’s overall brand identity.

This is not your grandma’s jelly. With fresh flavors and a modern look, these concepts break new ground for a tired category, bringing Welch’s into the spotlight for millennial-focused innovation.

These ideas utilize the golden Niagara grape as a base for exploring new juice forms, flavors and taste experiences—all targeting millennials with vibrant, stylish design.

LUNCHABLES

These concepts show how the existing visual equity of 20-year-old product—which has always targeted 10-year-olds—can evolve into something fresh, striking and more appropriate for millennial consumers. 

Purina

A new spin on the established Purina Cat Chow Naturals product, this is a visual exploration
of new adult and kitten-specific line extensions.

PLANTERS

These ideas explore a possible brand expansion for a well-known and well-loved brand—Planters. Both ideas retain key brand equities, while pushing into new territory in terms of product and consumer target.